As Marketing and Advertising Department, we have a program that provides training on various subjects related to the marketing discipline. Our department focuses on how consumers use information and how they make their choices, and how these choices affect how the organization's strategy for new product development, customer relationship management, branding and other marketing efforts. Our courses include branding, business marketing, global marketing, distribution channels, pricing, direct and interactive marketing, sales management and return on marketing investments. In this context, the Public Relations and Publicity Program under the department teaches courses in marketing, advertising, public relations and related fields at associate level.
