The Public Relations and Publicity Program is a comprehensive associate degree program that aims to meet the qualified intermediate staff needs of today’s business world in marketing, advertising, customer relations, and corporate communication. Within the educational processes carried out under Aksaray University Social Sciences Vocational School, students are provided with both theoretical and practical competencies in marketing strategies, digital brand management, social media advertising, and strategic communication applications.
Program Vision
Our vision is to become a center that leads the development of corporate communication standards at national and regional levels and carries the strategic cooperation between the university and the sector to the highest level. We aim to be a respected educational unit recognized for its innovative and participatory management approach, compatible with digital transformation, and adhering to ethical values and universal principles.
Program Mission
Our mission is to offer advanced theoretical and applied education in contemporary marketing approaches, digital advertising technologies, and consumer behavior analysis. We aim to contribute to society by raising qualified professionals with creative thinking and entrepreneurial spirits who possess a developed sense of professional ethics, can quickly adapt to changing market conditions, and meet the dynamic needs of the public and private sectors.
Educational Objectives and Core Learning Outcomes
Our program aims to raise individuals with highly developed communication skills who can effectively manage the reputation of institutions and organizations on every platform and possess analytical thinking skills. Our students are prepared for the sector as professionally equipped specialists by gaining in-depth knowledge and application skills in social media management, content production, artificial intelligence-supported modern communication applications, advertising and promotion activities, marketing communication, and media relations.
Joint Education Opportunity (3+1 Education Model)
Within the scope of the 3+1 education model implemented in our program, our students spend their final semester entirely within the sector after three semesters of theoretical and applied education at school. In this process, they gain professional experience by taking active roles in public institutions, advertising agencies, and corporate enterprises, getting to know business life closely and taking a strategic step toward permanent employment after graduation.
Employment Opportunities and Career Planning
Our graduates can work as marketing specialists or advertising assistants in advertising and public relations agencies, banking and financial institutions, the retail sector, marketing departments of enterprises, and media organizations. Furthermore, the rapid growth in the digital marketing field and the need for corporate communication units provide our graduates with a wide and diverse career range, offering opportunities to work in prestigious positions in the public and private sectors.
Undergraduate Programs for Vertical Transfer
Graduates of the Marketing and Advertising Program have the right to continue their undergraduate education through the Vertical Transfer Exam organized annually by the Student Selection and Placement Center. Thanks to this exam, they can obtain the opportunity to advance their academic careers and carry their areas of expertise to higher levels by enrolling in various four-year undergraduate programs such as Business Administration, Marketing, Public Relations and Advertising, Communication Sciences, and International Trade.
Why Should You Choose This Program?
The Marketing and Advertising Program offers students a competitive professional infrastructure with its current curriculum suitable for the requirements of the age, its applied education philosophy focused on digital marketing, and its qualified academic staff. The constantly growing employment demand in the retail, advertising, and media sectors, along with academic advancement opportunities, makes this program extremely valuable for both professional career and personal development.
